People Behind the Learning
A small group of practitioners who've spent years debugging websites, analyzing search performance, and teaching others how to make sense of traffic data.
Our Approach
Teaching What Actually Works
We started Draxenovia in 2021 after realizing most SEO training focused on theory rather than the messy reality of fixing real websites. Our workshops come from years of working with local businesses in Krugersdorp who needed their sites to show up in search results.
Every exercise we run is based on something we've encountered in actual client work. When you learn to audit a page, you're using the same checklist we use when someone asks us why their homepage isn't ranking.
The Instructors
Two people who've been doing this long enough to know what matters and what doesn't when it comes to getting sites found online.
Willem Oosthuizen
Lead Instructor
Spent eight years working with small businesses across Johannesburg, helping them understand why their websites weren't showing up in Google. Now focuses on teaching practical audit techniques that don't require expensive tools.
Naledi Khumalo
Technical Specialist
Started as a web developer before moving into SEO. Teaches the technical side of audits including site speed, structured data, and crawl analysis. Known for breaking down complex topics into steps anyone can follow.
What Guides Our Teaching
Three principles we stick to when designing workshops and working with participants.
Real Problems Only
Every exercise uses actual website issues we've encountered. No made-up scenarios or theoretical examples that don't exist in the wild.
Learn By Doing
You'll spend more time actually running audits than listening to lectures. We believe you learn this stuff by working through it yourself.
No Fluff Allowed
We cut out anything that doesn't help you do better audits. If it won't make you more effective at finding and fixing issues, it's not in our program.