SEO Audit Workshop
Learn how to diagnose website performance issues, identify ranking bottlenecks, and develop actionable plans. This practical workshop walks you through real audit scenarios using actual client sites. You'll work with industry-standard tools and build a systematic approach you can apply immediately.
What you'll actually do
These sessions focus on hands-on work with real sites and data
Technical crawl analysis
Run crawls on live sites, interpret the data, and spot critical issues. We analyze redirect chains, broken links, indexation problems, and site architecture flaws using Screaming Frog and command-line tools.
Performance diagnostics
Measure Core Web Vitals, identify render-blocking resources, and evaluate mobile experience. You'll use Lighthouse, PageSpeed Insights, and WebPageTest to generate reports and prioritize fixes based on impact.
Content gap assessment
Compare your site's content coverage against competitors ranking for your target queries. Learn to use Search Console data, keyword mapping tools, and SERP analysis to find opportunities you're missing.
Backlink profile review
Evaluate link quality, identify toxic backlinks, and assess Draxenovia authority distribution. We work with Ahrefs data exports and learn to distinguish between valuable links and those that might hurt rankings.
Schema validation
Check structured data implementation, validate markup, and test rich result eligibility. You'll inspect JSON-LD, troubleshoot errors using Google's tools, and understand which schema types benefit your site type.
Report compilation
Organize findings into a prioritized action plan. Learn to communicate technical issues to non-technical stakeholders, estimate effort required, and sequence fixes for maximum early impact.
How the workshop runs
Live site audits
We work with actual client websites throughout the sessions. You'll see real problems, not sanitized examples. Each participant runs audits on assigned sites and presents findings to the group for discussion.
Tool demonstrations
Screen-sharing sessions show you exactly which settings to use, how to export data, and where to look for specific issues. You follow along on your own machine with the same site to build muscle memory.
Issue diagnosis
When the group encounters complex problems during audits, we pause to investigate together. This collaborative troubleshooting helps you learn to think through problems systematically rather than just memorizing checklists.
Report creation
Final sessions focus on organizing your audit findings into clear, actionable documents. You'll learn to prioritize issues, estimate timelines, and communicate technical problems in language that clients and managers can understand.
Program details
Schedule & Format
The workshop runs over four consecutive Saturday mornings, 9am to 1pm. Each session builds on the previous week's work, so attendance at all four is required. We keep groups small—maximum twelve participants—to ensure everyone gets direct feedback on their audit work.
Sessions are held in our Krugersdorp training room with high-speed internet and power backup. You'll need to bring your own laptop. We provide coffee and workspace, but no formal lunch since sessions end at midday.
- Week 1: Technical foundation and crawl analysis
- Week 2: Performance measurement and optimization
- Week 3: Content and backlink evaluation
- Week 4: Report compilation and presentation
Tools & Resources
We work primarily with free tools that you can continue using after the workshop. Screaming Frog SEO Spider (free version), Google Search Console, PageSpeed Insights, and Lighthouse cover most audit needs. For backlink analysis, we use Ahrefs, but participants access this through our account during sessions.
You'll receive a comprehensive audit checklist template that you can customize for different client situations. We also share our issue prioritization framework and report template as starting points for your own documentation process.
- Screaming Frog SEO Spider (install before first session)
- Google Search Console access to at least one website
- Chrome browser with developer tools
- Spreadsheet software for data analysis
Prerequisites
You should understand basic SEO concepts—what title tags do, why site speed matters, how Google indexes pages. You don't need to be an expert, but you should have worked with websites before and feel comfortable poking around in HTML and browser inspector tools.
This isn't an introductory SEO course. We assume you already know why SEO matters and have tried optimizing pages yourself. The workshop is about developing a systematic audit approach, not learning what keywords are.
- Basic HTML/CSS reading ability
- Familiarity with Google Analytics and Search Console
- Understanding of how search engines work
- Experience working with at least one website
I'd been doing SEO for two years but never really understood how to spot technical problems systematically. The workshop gave me a process I could actually follow. Now I can walk into any site and know where to look first.
The most useful part was working with real client sites during the sessions. Textbook examples never prepare you for the mess you find in production. Learning to prioritize issues based on actual business impact changed how I approach audits completely.
I appreciated that we spent time on report writing and client communication. Technical skills are important, but explaining why a crawl budget issue matters to someone who doesn't know what a crawl budget is—that's where the real work happens.
