Real techniques that work in the field
We started with a question: what if you could actually see how search engines read your site? Three years later, hundreds of participants have learned to spot issues before they become problems.
What you get beyond the basics
Advanced diagnostic tools
We show you how to use crawlers, log analyzers, and rendering checkers. You'll understand what Google actually sees when it visits your pages, not just what appears in your browser.
Real audit reports
Review actual site audits from commercial projects. You'll see how professionals document technical debt, prioritize fixes, and communicate issues to development teams who need clear action items.
Pattern recognition training
After auditing five sites, you start seeing patterns. Duplicate content that looks different. Navigation that confuses crawlers. Meta tags that cancel each other out. We speed up this learning curve.
Framework-specific checks
JavaScript frameworks create unique SEO challenges. We cover common pitfalls in React, Vue, and Angular implementations, showing you what to check when traditional rules don't quite apply.
Speed optimization methods
Core Web Vitals matter for rankings now. Learn to identify render-blocking resources, optimize image delivery, and reduce JavaScript execution time using Chrome DevTools and WebPageTest.
Mobile-first verification
Google crawls mobile versions first. We show you how to verify mobile rendering, check viewport configurations, and spot touch target issues that desktop testing misses completely.
Accessible from Johannesburg and beyond
Our base is in Krugersdorp, but workshops run online with flexible scheduling. Past participants have joined from Cape Town, Durban, and Pretoria without losing the hands-on experience.
You need a stable internet connection and willingness to share your screen during exercises. That's it. Time zones work in our favor since most sessions happen in South African business hours.
Local examples help. When we discuss regional search behavior or mobile network constraints common in our market, you'll recognize the context immediately instead of translating overseas case studies.
How the learning actually happens
Diagnostic foundations
Week one covers crawling and indexing mechanics. You'll run your first technical audit on a test site, learning to spot canonicalization errors and redirect chains that waste crawl budget.
Structure analysis
Week two examines information architecture. We analyze how URL structures, internal linking, and site hierarchy affect discoverability. You'll map out a real site's structure and identify orphaned pages.
Performance metrics
Week three focuses on speed. You'll use Lighthouse and Search Console to measure Core Web Vitals, then practice explaining technical findings to non-technical stakeholders who control budgets.
Content evaluation
Week four addresses on-page factors. Learn to audit title tags, meta descriptions, and heading structures at scale using tools that process hundreds of pages faster than manual checks.
Technical implementation
Week five covers schema markup, robots.txt rules, and XML sitemap optimization. You'll debug common structured data errors and learn when to use which markup types for different content.
Complete audit delivery
Final week brings everything together. Conduct a full audit on a live site, document findings in a professional report format, and present prioritized recommendations with estimated impact and effort.
Try before committing
Sign up for a free introductory session where we audit a sample e-commerce site together. You'll see our teaching approach, ask questions about specific scenarios, and decide if the full program matches your needs.
The trial session runs 90 minutes. We cover site crawling basics, identify three common technical issues, and show you the tools we use throughout the course. No credit card required, no pressure to enroll.
Schedule trial sessionPrograms for teams and agencies
Companies send their marketing teams and development groups when everyone needs to understand technical SEO at the same depth. Custom programs focus on your industry's specific challenges.
What corporate training includes
- Audit of your actual properties instead of generic examples
- Customized curriculum addressing your tech stack and CMS
- Follow-up sessions for implementation support after initial training
- Documentation templates matching your internal processes
- Flexible scheduling around your team's availability